Webinar

Three months ago, I resigned from SCORE.org. Instead, I focused on writing a book I’ve wanted to do for a few decades, now. There were other things that spurred the decision, but I have been out of the client loop now for a little over three months.

Today, I return to participate in a SCORE webinar. This one is a panel design and addresses nonprofits in general. My piece is about key strategies that will bolster success of the organization. Webinars are primarily educational. Presenters do best if they focus on client needs and mindsets. If paired well, the message is absorbed and helps the student. My task is to know this well enough to pass meaningful knowledge bits onto the students.

Being out of the loop for three months may be a barrier to this process. We shall see, but the risk of failure is worth it. Certainly, it is worth it to me because it is a critical tension that pulls the intellect into full action. If that is the case, the student gets an experience that truly teaches.

The risk of failure is key to success in this instance. Actually, risk is key to most things of value. I have learned during a lifetime of risk taking that learning is the clear result. Avoiding risk is the usual behavior for most of us, but avoiding the opportunity to take a risk eliminates the opportunity to learn.

Articulating an idea core to understanding a presentation, requires intellectual focus. It demands associating the lesson with the learner’s needs clearly in mind. The better the presenter knows the student’s needs, the easier it is to phrase the presentation. Focusing on the student comes first, then matching that need with the lesson to be passed on makes more sense. A connection forms and articulation of ideas flows. It is not automatic. It is a learned process from a lot of experience.

When the connection is made, I know it and feel it. Student reaction is almost always noticed from facial expressions and questions asked in follow up. The essential part is being open to student needs and their motivation to attend the class in the first place. Their questions provide key information on their mindset. The rest of the process is providing the information and ideas to satisfy the needs of attendees.

This may sound simple, but doing it requires focus and mental acuity. Being in practice helps. A three-month hiatus may be a challenge. I will see how much that challenge is today.

January 6, 2025

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