Dive Deep
The competition among news outlets, especially electronic outlets, has driven news organizations to broaden coverage and territory. This is done electronically and physically traveling to the hot spots where news is happening. Well, that is the way it was. Today, that approach is too costly.
The result has been a series of cost cutting, image
enhancement, and headline hunting. The strategy is to build audience, so ad
rates are high and produce outstanding revenue streams. Cost cutting has
occurred in backroom operations. Editorial staff, staff reporters,
investigative background work, and a host of other mainsprings of accurate news
writing, is absent. What we have are talking heads and opinion makers.
Then there are the shows that interview countless ‘experts’
or background guests. Over and over they are pummeled with questions to extract
the messages sought by the talking head anchor. What we have is far from investigative
reporting.
Cable news magazines are what we need. What we have is
anything but that.
The ’60 Minutes’ type program is desperately needed. Each news
item became newsworthy because of a long string of cause-effect-result
happenings. These evolved not only over time, but also over a number of related
players. News, like history, is the result of many prologue events. Crossover developments
from commerce, industry, entertainment and literary sources are common and
natural. This is the way a complex society lives.
The news emerges from this complex of action and
interactions. A news gathering organization must be astute and agile to piece
this together and think. Think and analyze. Think and research. Think and
answer the age-old questions – Who, What, When, Where. But all of this leads to
the Why.
That is missing in American news programming today. Competition
for audience has produced lowest common denominator news coverage to grab
audience and ad rates. The deep work is not done. The brain drain continues as
a result of cost cutting.
When will this self-devouring of an industry end? When will
viewers finally get the news quality we need to maintain a free society?
A free press is essential in a democracy. The press,
however, is not free from expenses; it must be paid for. How will that be done?
How will budgets be pruned and revenues boosted to afford a deep diving news
organization? Can this be done in an American-style democracy? Is there enough
separation of commercial influence and news accuracy and openness? Is the news
industry – we used to call this journalism! – capable of governing itself to
produce professional results that inform the public of information it needs?
Electronic media has pace and rhythm. Time is compressed. Print
media is/was rushed as well, but it had the block of hours to do its job. It researched,
interviewed, read and wrote reams of supporting material before the final story
was printed for all to see. That backroom function is still needed. Sadly it is
missing now in newspapers as well as cable network news organizations.
Perhaps we need fewer competitors in the electronic press?
Perhaps news organizations become the public service organizations they need to
be, were meant to be? Perhaps, like politics, the money-power-profits, should
be removed from news organizations?
What would this look like? How would it be governed?
The polar extremes are currently on display. American
electronic journalism is anything but, yet it is much freer and open than the
Russian press controlled by the state. What might be in the in-between?
Journalism schools have much work to do it seems.
April 6, 2022
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